A gimmick is a strategy wherein a player goes out of the ordinary to call attention to himself. More often than not, gimmick has been used for a diversion, hitting two birds with one stone: highlighting the good things done to conceal the bad ones as if everything's fine and dandy, making it the most popular campaign stunt, which the following article aims to criticize:
By ROBERT R. REQUNTINA
Women’s advocacy group Gabriela has dismissed as “a scripted political gimmick” the recent television appearances of a teary eyed vice-mayoralty candidate who urged the public to vote for her.
"I think it (crying game) is a strategy to elicit support, however Quezon City voters are intelligent and discerning enough not to be blinded by that. People hardly felt her presence and projects as a councilor." Gabriela party-list Emmi De Jesus said, in an interview.
The group, in a press briefing, has also denied news reports that they are supporting Aiko Melendez, vice-mayoralty candidate, and the latter's running mate, Mike Defensor.
"We fully reject Mike Defensor and denounce in the strongest terms whoever is behind this gimmick which casts doubts on the integrity of the Gabriela women's party-list," De Jesus said.
The women’s group said that their first “concern is who is the source of the false endorsement because definitely we are not endorsing Mike Defensor as mayor of Quezon City” because we are aware of his record as a politician.
Gabriela instead reiterated its support for vice mayoralty candidate Joy Belmonte who is running under the ticket of incumbent mayor Herbert "Bistek" Bautista. Gabriela’s De Jesus cited Joy's half a decade of dedication to eliminating the problem of violence against women in Quezon City.
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